Casey Grammar School
| Casey Grammar School is a co-educational, ecumenical school founded in 1994 by an interim committee which had the vision to provide a low fee Christian school striving for excellence in education, for the families of Cranbourne and surrounds. It commenced with 57 students from Prep to Year 6 and in 1996 began secondary classes. Enrolment now exceeds 700 students from Prep to Year 12. Market research showed that the school was perceived as ‘young’. There was a need to change that perception, build awareness of the availability of VCE and increase enrolments. Tandem developed a brand positioning for the School, redesigned their logo and visual identity to project a more ‘senior’ feel for the brand. Rollout included a tag line, advertising campaign, prospectus, signage program and general marketing collateral. Today, Casey Grammar School has fulfilled their marketing objectives and has a healthy waiting list for enrolments. |