One of the most important investments a small business can make is in a professionally produced brand identity. Sadly, many start up businesses put this on the backburner 'until things pick up' or 'do it on the cheap' just to get by. Ultimately, you end up spending your hard earned money producing average marketing material and probably causing more damage than good. Tandem has worked with many small businesses over the years, helping them to get off on the right track. The value of a well thought out and professionally produced brand identity cannot not be underestimated.