The Craftsman Press
| A large privately owned commercial printing company, dating back to the 1930s. Attempts to upgrade the identity over the years had resulted in inconsistency in its application and therefore confusion about the brand. Our challenge in redeveloping the identity was to maintain a sense of history and tradition while projecting a modern, progressive and dynamic company. The solution: maintaining the traditional crest with slight modifications, combined with the use of bold colours and a minimalist approach to the layout to give the company a fresh, contemporary feel. Rollout included a new identity, stationery, presentation folder, proposal covers, satchel, profile brochure, website, clothing, interior (reception, boardroom, offices), exterior signage, vehicles and identity style manual. |