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Changing attitudes as Supagas

Supagas is an industrial gas company, family owned and operated since 1968 with their head office in Dandenong. In the past seven years Supagas has grown to become one of the most successful LPG and industrial gas companies in the Melbourne and Mornington Peninsula areas.

Although Supagas had experienced success in the gas industry locally, in order to become a major player nationally and drive business growth they recognised they needed to improve their profile and create greater awareness. The biggest challenge was internal communication: to educate management and staff about the Supagas brand, what it stands for and what it means to the customer.

After extensive market research and the development of a brand and marketing strategy, we launched a new invigorated brand identity with comprehensive educational pieces targeted specifically to the staff. A rollout of marketing collateral included a company profile brochure, sales kit, website, staff induction kit, branding style guide and general stationery items.

From a little known brand three years ago, Supagas has now become a major player in the oil and gas Industry with the opening of a production facility in Karratha, WA.

 
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