A rhino and a little bird is an unlikely relationship until you realise how well it works for both parties. It’s called a symbiotic relationship. In other words, working in tandem to achieve the best possible outcome. Together, the rhino and the little bird remind us that there are many types of relationships in marketing and the development of creative work. The best relationships are based on co-operation, exploration and mutual development. We may win business as a strong strategy-driven relationship company – but we keep it by working in genuine partnership with our clients.